As a Porsche owner, you should expect much more than a thank you and directions to the service department. Ownership should include opportunities for you to thoroughly understand and enjoy your Porsche. First and foremost, an understanding of history and heritage helps make sense of exactly what it is that you own.

In 1931 Ferdinand Porsche established an engineering research and development company (culture) designed to find solutions for automobile manufacturers. This is still a vital part of the Porsche business today. Over 3,000 engineers work at the Weissach facility where Porsche conducts research and development for not only most of the automobile manufacturers, but also for defense contractors, the aviation industry, and just about anyone searching for a solution to an engineering challenge.

This is what separates Porsche from the other automobile makers. Porsche is an engineering company that just happens to build automobiles while the others are automobile manufacturers that have engineering departments.

Racing proves and improves the breed. The demands of racing are unforgiving. The demands for endurance racing are insane. Porsche’s claim to fame was and is endurance racing. While other manufacturers race, there is, at best, a trickle down of influence from racing to their production cars. At Porsche, it is a flood. This is also why Porsche only participates in venues that translate to their production vehicles. F1 technology for example does not lend itself as well to production cars.

What you are driving is designed for zero defects, as well as longevity. J. D. Powers has recognized Porsche as the manufacturer with excellent initial quality for the past decade.

Have you ever noticed that Porsches seem to age much better than the perceived competition? Porsche does not cut corners when it comes to materials and craftsmanship. Porsches are built to last and are not made obsolete by trendy new designs. Porsche’s philosophy is evolution not revolution.

This brings up another habit of Porsche, continuous improvement of the product. Porsche engineers are constantly looking for the simplest, best solution to any challenge.

Systems engineering separates your Porsche from other automobiles. As an example, the wheels on your Porsche are not there just to look good. They are designed to reduce unsprung weight. If you were to push down on a fender, what moves is sprung, what does not is unsprung. Reduction of unsprung weight contributes to better ride quality, better handling, better fuel economy, and certainly better road feel.

This is just the beginning. Porsche wheels are wind=tunnel tested. Your wheels are designed to flow air for better brake cooling. They are strong, durable, and corrosion resistant. They are part of the formula that says the whole is greater than the sum of its parts. Aftermarket wheels cannot make such claims.

Porsches are many things to many people. Whatever your attraction to Porsche, you can truly consider yourself a connoisseur. The one constant seen by owners is that their Porsche represents a reward. Whether it is for their hard work, their station in life, or just fulfillment of a long-time goal, their Porsche is a reward.

Driving a Porsche is a rewarding experience allowing its driver to become one with the vehicle. Owning a Porsche is a reward. Porsches are appreciated for different reasons, but the common denominator among all owners was that they all saw their Porsche as a reward.

Spread sheet comparisons and 0- 60 times just do not tell the story. Bean counters will never get what a Porsche is. Porsches were designed for much more than the stop light Grand Prix. It has been suggested that Porsches require a 2,500-mile demonstration to appreciate what they are. What we find is that some products may seem impressive during a ten-minute demo, but the more you drive them, the less you like them. Porsche is just the opposite. New owners are constantly calling with new insights and appreciation for what they have purchased.

Whatever your field of interest, we would like to provide a venue for you to get the most out of your ownership experience, the most smiles per gallon.

If you cannot recall all the instructions when you picked up your new Porsche, please arrange for a refresher course or second driver’s course with your sales consultant.

Learn about your Porsche. What may seem like a design flaw, may be a design goal such as brake noise and tire wear. We share a passion for Porsche and invite you to join us in celebrating a totally unique experience.