Differentiation

All 200 Porsche stores sell the same cars. What stands out? What gives one dealership an advantage over the others?

Find ways to differentiate your store. Make it stand out and be noticed. Find something that sets you apart. Create events that make your store a Porsche destination. As an example, a town with local breweries can host an October fest. Make it German, make it Porsche.

Make both the buying and ownership experiences exceptional.

Of the two, it’s the ownership experience that insures repeat and referral business.

Dealership owners are of a similar mindset as Porsche clients.

Aspiring buyers want that same experience. Show them the justification they need to purchase a Porsche. Treat them as you would treat your owner.

An educated consumer has many more reasons to justify their purchase. Think win/win.

Porsche purchases are kinesthetic. If you project confidence and enthusiasm, your client will respond in kind.