The Boxster Rebellion
The one-two punch of the 1995 911 followed by the 1997 Boxster put Porsche back in the driver’s seat after nearly going out of business in [...]
Mystery Of Sales Success
One of life’s mysteries is why an aggressive salesperson with virtually no product knowledge can out-sell a polished, polite, articulate product specialist on a technically intricate [...]
Insights Into Selling
Never let a bad prospect make you a bad salesman. Never be the last person to speak with a prospect. Spend more time qualifying. Prescription without [...]
Deficit Marketing
Deficit Marketing is the result of marketing efforts that have a negative impact on the desired results. An example of this is the doctor who makes [...]
The Demonstration
A preemptive strike can settle a client down before going on a demo ride. This is not the stoplight Grand Prix. There is nothing worse than [...]
Enhance The Experience
In order to fully appreciate anything, learning the intricacies from an expert is always the best way to go. Imagine learning how to experience wine tasting [...]